Beaming is an organic superfood cafe / juice bar / retail store / online shop business.

They came to us wanting to improve the UX of their website to better reflect their brand and improve sales through their online shop.

What I Did

  • Used Google Analytics to figure out who the current users were and analyze their behavior
  • Assessed content and designed the information architecture
  • Wireframes and UX & UI design
  • Prototype interactive templates and UI components

The Challenges

  • Create a cohesive online presence
  • Revamp the online shop
  • Add new features and functionality to get users more interested in the qualities and benefits of the Beaming products
  • Convince current customers to try out new products and store locations