The Small Business Development Center (SBDC) provides information, support and a wide range of free services to small businesses across the United States. Among these are business consulting, helping people get financing for their ideas and hosting various workshops. They have been the largest institutional client I've ever worked with and it's been a great experience to impact the lives of so many people with my work with the SBDC.
Through the years I've worked on designing and building websites, landing pages as well as create a vast array of visual resources. The latest of these projects was creating a main theme to be used on a Wordpress MU platform to include 8 local centers in their network. I designed and built that theme and then customized it according to the needs of each center.
The main goals were to help the users find the information they wanted with ease and minimal friction on the website so as to minimize the number of calls and office appointments they got. Being public funded they have limited resources and staff, and a lot of clients that need their help. Therefore they wanted to make sure that their resources are well spent on people that actually need in person consulting, and the rest of the users can easily find what they need on the website.
What I Did
- Used Google Analytics to figure out who the current users were and analyze their behavior
- Assessed content and designed the information architecture
- Wireframed and designed various layouts according to the goals of each section of the website
- Wordpress theme development with custom functionality
- The content was very vast and complex. The task was to help users find what they wanted fast and easy while offering a visually engaging interface
- The SBDC team needed to be able to edit any content in the backend on their own
- The timeline was restrictive; I was required to manage all the aspects of the project on my own, from planning to design, development, client communication and support throughout the project duration